Our Core Values

Safety & Compliance

We prioritize safety at all levels, adhering to international and local standards (e.g. CP5, IEC, UL, ISO) to ensure safe operation and installation.

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Engineering Excellence

We apply deep technical expertise and precision in every design and solution, ensuring high performance and reliability.

Sustainability & Responsibility

We are committed to environmentally responsible practices, optimizing material use, energy efficiency, and reducing waste.

Teamwork & Continuous Growth

We invest in our people, promote collaboration, and encourage lifelong learning to drive innovation and excellence.

Quality & Reliability

We commit to uncompromising quality—from design through manufacturing—using certified components, rigorous testing, and industry best practices.

Customer Focus

We listen, understand, and deliver tailored engineering solutions that meet the unique needs of every project and client.

Innovation & Technology

We embrace modern technologies and automation trends to offer future-ready, energy-efficient, and intelligent switchboard systems.

Integrity & Accountability

We operate with transparency, honesty, and responsibility—building trust with clients, partners, and team members alike.

BCA ME05 L1

ISO 9001:2005

ISO 45001:2018

WHS BIZSAFE STAR

Target for Company

1. Core Business Objectives

  • Deliver higher-value, customized solutions (e.g. smart switchboards, automation-ready panels).
  • Incorporate energy-efficient, IoT-compatible systems that monitor energy usage, temperature, fault conditions, or green-certified switchboards and components.
  • Penetrate international markets and develop easy-to-ship switchboard designs; offer pre-wired panels/pre-tested units to reduce on-site labor abroad.

2. Target Customer Segments

  • Tier 1: M&E contractors, main contractors, and developers handling large-scale infrastructure and industrial projects.
  • Tier 2: Facility management firms, government agencies, and plant operators.
  • Tier 3: SMEs in need of electrical panel design, upgrades, or engineering consultation.

3. Technical & Operational Goals

  • Increase in-house design capacity for custom panels.
  • Set up remote support channels (WhatsApp, Zoom, etc) and provide training to local installers.
  • Strengthen after-sales support & maintenance services.

4. Online Marketing (Work-in-Progress)

  • Establish reputation as a trusted local switchboard specialist.
  • Position brand as: Reliable Custom-focused Technically strong Responsive to deadlines and site needs.
  • Strengthen online presence through website, LinkedIn, and project case studies.

Certifications

Certification 1 - ISO/IEC compliance certificate
BCA
Certification 2 - UL listing certificate
ISO 9001:2015
Certification 3 - Singapore CP5 compliance
ISO 45001:2018
Certification 4 - Quality management ISO certificate
bizSafe Star Certificate
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